Enterprise Goal：To build first class enterprise and create China famous brand
Brand Soul：Chenglong Liwanjia creating natural new life
Brand Position：Door- making master and expert producing flooring

Operation idea
Basic idea：Focusing on environmental protection, health, green strategy and constant development
Enterprise idea：High starting point and high technology; human oriented and quality first
Operation principle：Profit first, market prior and brand oriented
Operation tenet： Faithful operation and customer first
Operation idea：To strive by quality, develop by speed, serve by credit and manage by benefits

Brand positioning
Product series：Top grade wooden door, stair, wooden furniture and laminate flooring
Brand meaning：Chenglong Liwanjia, natural and nice
Brand theme： Natural, green, quality and delicate products and best service

Enterprise management
Management idea：Human oriented, successful, economical and efficient
Management mode： Flat structure+ A management+ Goal encouraging
Enterprise spirit：Developing, disciplined, efficient, pragmatic, innovative, précised; striving for perfect for ever
Service idea：To create high efficiency and high quality service